SOFFEL FARM REBRAND
Soffel Farm's is a local farm in Redlands, CA. They produce raw honey on their farm. The project is to rebrand Soffel Farms. Design a new logo, analyze the market placement, and use the logo to design promotional materials, merchandising and advertising. Develop a new website, mobile app and tablet design. The logo represents what they emphasis their company on which is honey. The company grows vegetables and fruits, which are picked daily to sell. They also have blueberry and strawberries picking where we can go and pick as many blueberries or strawberries. Since honey is one of the main products, the labeling is one of the important aspects to their company. This is one way to get the word out to the community. Their signage has become out dated, they need it to make it fresh and show that their products are fresh.
